Last but not least: Parking assistant with cut-out

Two things have been noticeable recently. Firstly, car manufacturers are increasingly focusing their advertising efforts on their little electronic helpers instead of the usual emphasis on driving performance, fuel consumption, comfort or design. The assistance systems may be practical, but they are often ridiculed by the generation that learned to drive without technical assistance. However, good advertising may help to create acceptance and sympathy for things that were previously neither known nor needed. Almost like Apple.

Secondly, interactive (video) billboards are fun. And they never cease to amaze. The potential of this form of advertising seems open-ended and anything but exhausted. The only disadvantage: the development of complex examples is complex and expensive. But the attention is all the greater. Posters that interact with the environment are something we have mainly seen abroad, and examples have already been shown here several times. Hair that flutters when a subway passes by or a Dogwho responds to passers-by who have previously picked up the animal shelter flyer.

If you throw the two points into the blender, the result is a current campaign from Germany. By Leo Burnett, for Fiat, with interactive advertising space. Various human parking assistants - from playboy bunny to child - show the parked car the distance to the car behind in real time. The distance between the hands corresponds exactly to the distance between the cars. According to Horizon ultrasonic sensors were attached to the video billboard and the rear vehicle, which supplied the software developed by Viktor Kislovskij, Creative Technologist at Leo Burnett, with data.

It's also nice to see how the Casemovie is based exclusively on older models from the competition. And should the electronics fail one day, the modern driver is faced with an unsolvable task - because forgetting is forgetting. No matter what brand. (hae)