Bern-Luzern border region is now the "home country" for BLS
"Heimatland": under this name, the railroad company BLS and its partners are now promoting numerous excursion destinations in Emmental, Entlebuch, the Willisau region and Oberaargau.
The model is the "Lötschberger" excursion concept in the Bernese Oberland and Upper Valais. In 2008, BLS began to reposition the Lötschberg mountain route as an excursion train following the construction of the NRLA base tunnel. With success: BLS and its agency Erdmannpeisker received a marketing trophy for this in 2013 (Werbewoche.ch reported). The journey on the "Lötschberger" trains, specially designed for the mountain route, is simply the nicer one between Bern and the Upper Valais: this is what BLS writes on the website designed for the excursions. Subpage on the BLS website. The route through Emmental and Entlebuch between Bern and Lucerne is also the more beautiful, writes BLS on the new website dedicated to the "homeland".
The four regions are centrally located, but the excursion destinations are still little known, argued BLS on Tuesday at the presentation of the new excursion concept in Bern. The region therefore still has great potential. The tourism forces are now being pooled.
Families, sports enthusiasts, culture vultures
In addition to the information on the internet, BLS and its partners also provide information in an adventure guide. There are ideas for family excursions, for example, but sports enthusiasts and culture vultures will also get their money's worth. BLS partners include Bern Tourism and Lucerne Tourism, as well as the Kambly cookie factory, the Emmental cheese dairy and the Unesco Biosphere Entlebuch. There will not be a train composition specially created for the Bern-Lucerne border region, but the EWIII commuter trains, which are prone to disruption, will be replaced from December this year. (SDA/hae)
