Publishers Association: Print Moves Brands
The Swiss Media Association underlines the effectiveness of advertisements with an advertising impact study. The study is part of the broad-based offensive to strengthen the advertising market.
The study is based on a test market analysis that was carried out exclusively in the Schaffhausen and Südostschweiz markets in collaboration with Zweifel Pomy-Chips. According to the press release, the representative survey shows the effectiveness of advertisements on two levels: Thanks to the ads, awareness among newspaper readers increased by 225 percent. Sales figures increased by 48 percent in the advertised markets.
Hanspeter Lebrument, President of the Swiss Media Association, is delighted with the results: "If proof was really needed that print media have an enormous impact, it is now impressively available".
The study is part of a broad-based offensive by the Swiss print media to prove the efficiency of advertisements. Further impact analyses are in preparation. In addition to the results of the Zweifel study, the first issue of the print newspaper - also part of the offensive - lists arguments and reasons why advertisements in print media have particularly good prerequisites for advertising success. The print newspaper was sent to 1,400 decision-makers in the advertising market and is also enclosed with the trade press.
Free copies of the print newspaper with the detailed results of the impact study are available from the Secretariat of the Swiss Media Association.
