Agency at the airport sends white letter
Pronto Reinigung is a cleaning company based in Eastern Switzerland that specializes in commercial cleaning services. To attract new customers, the agency at the airport developed a truly impressive mailing campaign for Pronto.
A pristine white letter was sent out, showing the recipient how things would look in his or her company if they worked together with Pronto. The tiny QR code placed in the bottom corner of the blank letter leads to a landing page where the recipient can directly order a quote or make an appointment.
Responsible at Pronto Reinigung, St. Gallen: Hans Herzog (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (creative direction); Dominique Rutishauser (art direction); Valeria Hörler (graphics), Patrick Lindner (text); Miriam Egli (consulting).
