Listening up: Namics developed new web platforms for good hearing with Phonak
The Publigroupe company Namics conceived, designed and implemented a new Internet presence with the hearing aid manufacturer Phonak. The team created a B2C platform for end customers for four countries to date at www.phonak.com. The hearing aid manufacturer serves the needs of retailers on a newly developed B2B portal, www.phonakpro.com, which is also online in the USA with an eStore and various eServices.
On the B2B platform, sales partners such as acousticians and audiologists can find comprehensive information on the entire product range and numerous service offerings, including consulting documents and background material. In the USA, the platform also features an eStore and various process-supporting eService applications, such as an order overview or document center. At Phonak.com, hearing aid users and those around them can find useful information about human hearing, hearing loss and the use of hearing aids. In this way, Phonak is increasingly addressing end customers and responding to their needs.
