To the point: Creative power in a double pack
The neck-and-neck race lasted nearly a week, and then it became clear: Regula Fecker of Rod Kommunikation and Alexander Jaggy of the Jung von Matt/Limmat agency had both received exactly the same number of votes in the Advertiser of the Year election.
"Runoff or dream team?" was therefore the question in the editorial office. And we decided on a double win. Both top advertisers and their agencies have repeatedly caused a sensation and sustained campaigns over the past year. Both Rod Kommunikation and Jung von Matt/Limmat have won authoritative pitches or awards. With their creative achievements on the front lines and their political and business networks in the background, Regula Fecker and Alexander Jaggy represent for Werbewoche the ideal ambassador duo for our industry in these turbulent times. And where the development of the communications industry is constantly confronting us with new challenges at a faster pace, the old adage can't hurt: "Everything works much better in pairs."
After last year's winner Peter Brönnimann from Leo Burnett Switzerland, the other candidates for the current title were Geri Aebi as a seasoned CEO of a large agency, Michael Hählen as a representative for SME communications, Michael Hinderling for digital and Philipp Skrabal for a creative with an appetite for change.
The two new advertisers of the year are awarded the "Egon" trophy. The little man with an oversized mouth as a megaphone was designed by Swiss artist Max Grüter. The trophy is a little finger pointing, as advertisers are often said to have a (too) big mouth. This year, the "Egon" will be presented for the first time at the "Night of the Brand" as a festive conclusion to the Swiss Brand Congress at the "Dolder Grand" in Zurich. The "Campaign of the Year" will also be honored on this evening in the company of many personalities from business and the communications industry.
Werbewoche.ch put 20 spots to the vote on its portal. The winner was the campaign for Swiss fruits by the advertising agency Unikat with the funny spots of Barry and Hans from the pen of CD Daniel Meier. The campaign was realized by Reto Salimbeni and his Manifesto Films.
The crowning of the Advertiser of the Year is one of the social highlights on the agenda of the Swiss agency scene. Back in 1977, the creative community crowned its "king" for the first time. This year, the title will be awarded for the 37th time. We are convinced that the tradition will remain more than just a nice summer love affair, with the prize being brought out of the January hole and prominently incorporated into the "Night of the Brand".
Andreas Panzeri, Deputy Editor-in-Chief
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