Promotion for Emmi Energy Milk is hilarious
The «Scream & Win» on-pack promotion by Scholz & Friends for Emmi Energy Milk is aimed directly at the brand’s young target audience, and the name says it all: Anyone who screams into their smartphone to their heart’s content can win.
A specially developed app measures the volume and ensures participation via pack prize code. Every day there is a new prize that is possibly even louder than the participants - a powerful Ion Block Rocker. And if you invest a few decibels more, you can win a trip to the USA as the grand prize.
The campaign focuses consistently on mobile and web: In addition to the app, there are mobile and online banners, the microsite Screamandwin.ch as well as accompanying campaigns on the Emmi Energy Milk Facebook page.
And to ensure that not only the screamers have fun, but also the viewers (and listeners), there are videos: Clips of particularly skillful screams promote the action in parallel on selected online channels, and many more will be available to admire on Facebook and YouTube.
For the total of four months of disturbance of the peace, those responsible apologize in advance.
Responsible at Emmi: Jolanda Vögeli, Marina Niederberger. Responsible at Scholz & Friends: Christian Vosshaben, Thomas Müller, Dan Nessler, Lorenzo Müller, Avsa Yildiz, Martina Miani, Manuela Miksa, Wim Lanz, Lukas Frei (creation), Mathias Rösch, Holger Schicke (consulting).
