Jim & Jim: cinema spot for TCS
The Cooldown Club, TCS’s roadside assistance service for young people, offers its members discounts on two-phase driver training. To promote this offer to the relevant target groups, Jim & Jim created a TV commercial.
The agency, which specializes in youth and student marketing, staged the advantages of the TCS Cooldown Club on the basis of the notorious monetary bottlenecks of young drivers: The spot shows a young man doing unconventional jobs and thus illustrates that it is also possible to afford the two-phase training without doing boring and "stupid" jobs. The cinema spot can currently be seen in cinemas in various major Swiss cities.
Spot long:
//www.youtube.com/watch?v=bhZ3Eda9uZY
Spot short:
Responsible at TCS: Kathrin Spatzier (responsible for Cooldown Club), Stefanie Thueler (project management/responsible for 2-phases). Responsible at Jim & Jim: Fabio Emch (overall management), Tobias Bonfanti (production management/concept). Responsible at Hillton: Tobias Bonfanti (director/editor), Kris Lüdi (director/editor), Pierre Castillo Bernad (cinematographer), Jan Wittrowski (lighting), Jingle Jungle (sound design).
