Advertising in Southeast Asia - A charming smile and simple logic

Thai culture is known for its friendly smiles, making the charming "Thai Smile" the perfect slogan for Thai Airways' posters.

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Oversized billboard on the main road to Koh Samui Airport in Thailand.

Why not use one of the country's slogans as an advertising slogan?

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Poster in a permanently overcrowded underground station in London.

Or the perennial favorite football as the main subject for beer advertising.

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Beer advertisement, illuminated at night, in the town of Pakse in southern Laos, near the Thai border.

Or, last but not least, to convince the good-natured tourist staying in paradise with simple logic.

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Handwritten self-advertisement of a bungalow owner in Don Det, southern Laos.

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