Skewered: You are young. You are an advertiser. You need glasses

Advertising for glasses is - logically - made for people who don't see that well. But the fact that they see as badly as the current opticians' advertising makes them believe could end up damaging business for Visilab, Fielmann and Co. After all, "seeing badly" is not the same as "being blind". And no one who is dependent on a visual aid wants to be advertised as needing a wheelchair for their face. In that case, it's better not to buy glasses and, thanks to this celebration of poor eyesight, to avoid looking at these ghastly subjects.

Horn glasses to go

Fielmann, for example, is currently delighting us with an all-too-successful head doctor visage, of course trendy gray-haired and with black horn-rimmed glasses à la Marc Sway. The guy is somehow disgusting, angular as carved and long-nosed like Pinoccio. And he looks so slimy-soft and at the same time so venomous down from his billboard, that I get all sick and queasy around the heart when I see him. I have given him the name Kurt and always look away quickly when he appears in my field of vision - which has already led to dangerous situations in road traffic. In view of this advertisement, if I were asked what I would have done differently in my life looking back, I would answer: "I wouldn't buy my glasses from Fielmann in the first place!"

Visilab takes a nicer approach: Photomodel Xenia Tchoumitcheva makes the glasses snake here. But even she looks silly with horn-rimmed glasses that are far too big, over lips that are far too red, and with her hair parted in a popo style. If there's one positive thing about glasses, it's that they give the wearer an intellectual touch. If they are the right ones, that is. That's why in the eighties, anyone who thought anything of themselves wore a nose bike. But these black or tripe peep-toes, which are so much in fashion at the moment, unfortunately don't dress any visually impaired person very well. Nature can still have meant it so well with him.

Model Roger Willemsen

Unfortunately, "MC Optik - E Schwizer Idee" did not come up with any other idea than to press horn-rimmed glasses into the face of his brown-haired, big-toothed natural boy with a milk mustache for the race for the poorly sighted. After all, the note "model example" is noted next to the photo. So theoretically, you don't have to run around in a Roger Willemsen outfit today. After all, there are also beautiful glasses that are advertised with beautiful subjects, aren't there? Hope dies last. In any case, in view of the current advertising, one may be grateful for once to one's already existing visual impairment and additionally squeeze one's eyes shut very quickly. Double is better.

Posture with beautiful frame

The advertisers responsible must be blind. Or they didn't look closely enough. In "Der Film," comedian Otto Waalkes has already unintentionally delivered a wonderful plot for a glasses ad. It's guaranteed to stick in your head. Two beautiful young people run toward each other on the beach with their arms outstretched - and past each other. The commentary: "They are young. They're in love. You need glasses." Why not a little humor and courage in advertising? Anything is better than more bullishly smiling, beautiful to unattractive people gawping down from billboards. Consumers won't lose their cool, after all.