Schweiz am Sonntag is presented as the newspaper that checks the whole wealth of information for relevance and provides orientation with cleanly researched and well-written stories. In short: the newspaper that keeps you on top of things, the agency said in a statement on Wednesday. The concept of the campaign, which has already won an ADC award, has not changed.

Previous subjects such as "Kim Jong-Un threatens a PUK" or "Vladimir Putin runs for Victoria's Secret" are now supplemented by three current subjects.

Responsible at Schweiz am Sonntag: Christoph Marty (Managing Director), Patrik Müller (Editor-in-Chief), Tanja Laube (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Thomas Schöb (Text), Sebastian Durband (Consulting Management), Nathalie Jakober (Consulting).

The campaign is intended to illustrate the daily flood of information by means of pointed, wildly swirling headlines: Commuters are increasingly switching to the Gripen Type E, the UN Security Council loses two Gault Millau points, Kim Jong-un is threatened with a PUK. The footer resolves the astonishing headlines in each case: "The daily flood of news can get you pretty confused. Good thing there's Sunday."

The campaign can be seen on advertisements and posters and will soon be heard on the radio.

Responsible at Der Sonntag: Christoph Marty (Managing Director), Patrik Müller (Editor-in-Chief), Tanja Laube (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger, Marcel Schläfle (Art Direction), Thomas Schöb (Text), Sebastian Durband (Consulting Direction), Nathalie Jakober (Consulting). Packshot Photography: Markus Weber.