Atupri realizes online health insurance guide
Atupri is committed to presenting its services in an easy-to-understand way and is now publishing a series of micro-movies on a web platform designed specifically for this purpose. The films were conceived and produced by Encore Pictures. The accompanying microsite was designed by Hinderling/Volkart.
One of the main objectives of Atupri's marketing strategy is to make the low-involvement health insurance product more attractive. At the same time, Atupri wants to secure a leading position in communication: With clear information and a strong service.
The micro-movies are a central communication component. They were designed as a holistic system and deliberately form a strong contrast to the serious, factual Atupri website - they are intended to enable a sympathetic approach to the subject matter and thus create customer proximity and overcome the fear of an unpopular topic. However, complex information is presented in a clear and emotional way and summarized concisely. In addition, after each short film, the "user" has the choice of finding out more details or watching the next film.
