Studio Geissbühler: New appearance for the opera house
A year ago, the Zurich Opera House put its branding account up for bid again. Nadine Geissbühler and her team won the pitch—defying the unwritten rule that a newly put-out-for-bid account never stays with its current holder.
In the future, the focus will be less on individualized poster art - as it has been for the past 37 years, according to a statement. "Times are different, people wanted a uniform appearance. Formal recognition is now in the foreground," says Nadine Geissbühler about the brief given to the new management team. They wanted to develop a poster concept that could be realized independently of the respective staging aesthetics or dating. A clear design grid with typical illustrations (François Berthoud) should create a new and consistent style.
All conversions and adaptations were implemented internally at the opera house. Now it's official: Zurich Opera House has a new look. From the logo and typeface to the poster concept and small advertisements.
Responsible at the Zurich Opera House: Sabine Turner (Marketing), Giorgia Tschanz (Graphics). Responsible at Studio Geissbühler: Nadine Geissbühler (Creative Direction), Selina Lang (Art Direction), K.D.Geissbühler (Oeil extérieur).
