Advertising month June: precision landing in the middle of the year
With the conclusion of the advertising month of June, the first half of 2012 in the advertising sector closed 1.3 percent higher than the same period last year. This amounts to a spot-on result.
The month of June was a minimal 0.1% down on the same month last year, as Media Focus reported in a press release on Friday. With an increase of 17.7 percent, the out-of-home advertising media category delivered an excellent half-year result.
Six out of 23 sectors recorded a year-on-year increase of more than 10% in the first half of 2012. In percentage terms, no sector grew as strongly as "IT & Office" (+27.3%; +8.6 million francs). In absolute terms, cross-sector advertising in the "Retail" sector came out on top (+10.4%; +18.5 million francs).
Mini, topless or all-terrain
The "new cars" product group increased its advertising volume in June by 10.2% compared to the previous year. If advertising is indeed setting trends, then "miniclass" (+109% compared to June 2011) and "mid-range" (+83.8%) are being driven in the summer. VW up! and the BMW 3 Series are popular models, at least in terms of their advertising presence. Convertibles (-12.2 percent), coupés & sports cars (-38.7 percent) and vans (-37.8 percent) should be avoided at all costs. The "SUV" (+35.1 percent) has been a good choice for the whole of 2012.
Summer vacation, but where?
In the advertising month of June, the advertising-savvy Swiss learned that they should shortlist the following domestic destinations: The vacation-hungry should visit the regions of Ticino (+140.5 percent compared to the same month last year), Zurich (+37.0 percent), Basel (+30.8 percent) and Ticino (+54.3 percent).
Development of advertising print in the media compared with the previous year
Changes: Print (from January 1, 2010 with loose inserts), TV (from January 1, 2010 new coverage methodology), radio (from January 1, 2011 expansion of the media universe), Internet (from January 1, 2011 new coverage methodology).
