Banana looking for an apartment

The online portal ImmoStreet is the market leader in French-speaking Switzerland and now wants to conquer German-speaking Switzerland. Just in time for the beautiful spring weather, the real estate platform is now launching a test campaign that is second to none.

The German-speaking part of Switzerland can use and test ImmoStreet's services free of charge under the motto "Test without risk". For 15 days, ImmoStreet is giving private users a free online advertisement on Immostreet.ch. Anyone wishing to rent or sell a property can benefit from the promotion until June 16, 2012 and register their property free of charge. At the same time, the Numéro 10 agency is launching a large-scale communication campaign for this offer. The campaign will be launched with a TV commercial and a banner campaign. The aim is to make ImmoStreet the leading portal of its kind in German-speaking Switzerland within a few weeks. A budget of CHF 10 million is available for the corresponding advertising pressure. The commercial is aimed at landlords and sellers who want to make their residential property quickly accessible to a wide audience. The unifying element and key visual of the campaign is the moving box. The tried and tested banana box symbolizes the move, which can take place faster than expected if the advertisement is placed correctly. Therefore, as many bananas as possible must be eaten quickly. The film works with stop motion.

Sophisticated search via maps

ImmoStreet owes its leading position in French-speaking Switzerland not least to its technological services, such as an amazingly sophisticated map search. This shows at a glance where and how many apartments are currently on offer. The display is also intended to tempt users to browse a little in the surrounding area in addition to their preferred new place of residence. A simple click on the number above each location opens the door to specific details about the potential new home. There are also other constantly optimized search functions. The search is also possible with an iPhone app.

The aim of offering selected residential properties, continuously integrating technological innovations into the portal and developing innovative services has enabled ImmoStreet to make an easy-to-understand and emotional promise to its customers: "ImmoStreet. ch - faster living." In addition to the TV campaign, the advertising material will also be present on the Internet and in the print edition of 20 Minuten.

For Gilles Aeby at Numéro 10, the strategy of this campaign is for ImmoStreet to make a leading name for itself within a very short space of time by offering the largest number of vacant properties on this portal. And the fastest way to achieve this is, of course, with a correspondingly wide range of free offers for advertisers.

Andreas Panzeri