In Flagranti: From cone to ball
Hauert has replaced the fertilizer cone for balcony plants with a ball containing additional trace nutrients. In Flagranti accompanied the relaunch from the naming to the TV campaign.
Boutiq has created a completely computer-animated squirrel for this purpose. With the slogan on the packaging: "New formula - new shape": Hauert wants to keep existing customers happy. But the company is also pursuing other goals with the launch: New, especially young customers in cities are to be addressed. This is because urban gardening and balcony garden maintenance is a current trend among them, the agency explained in a press release on Friday. For the new urban gardeners, the Hauertkugel is the perfect product: you bury it at the start of the season and can forget about fertilizing.
The product for balcony gardeners is advertised with TV commercials. The campaign is rounded off with online and POS measures. The hero of the commercial is a squirrel, because these friendly animals tend to bury and forget nut-shaped nutrients. The squirrel was created entirely on the computer by Boutiq.
