Infel: Won pitch for SBB business customer magazine
Infel prevailed against two competitors and won the pitch for the new SBB business customer magazine to B.
The aim is to provide existing business customers with high-quality journalistic content and a sophisticated editorial design, the agency said in a press release. With to B, Infel is setting a counterpoint to the general digital hype in corporate publishing. "While the content of the Internet is subject to a debt to be collected, the print medium goes directly into the hands of the user. And that's where it stays," says Guido von Deschwanden, Creative Director of Infel. This does not mean that the magazine's content is not also made available cross-media in the online and mobile channels of the SBB business customer area. This will increase interactivity and deepen brand loyalty. The print medium will thus become a striking "knock-on medium" for the content on the web.
to B will be published for the first time in June 2012 with a circulation of 5,000 copies.
Responsible at SBB: Reto Meissner (Head of Marketing Communication), David Brunnschweiler (Communication Management), Stefan Haas (Head of SBB Business Customers), Jonathan Keller (Marketing SBB Business Customers). Responsible at Infel: Simone Ott (Editor-in-Chief), Guido von Deschwanden (CD), Peter Kruppa (AD) and Laetitia Buntschu (AD).
