Profeta: Two mailings created for Novasol
As part of a CRM concept for Novasol Switzerland, Profeta Kommunikation realized two specific mailings.
Customers who have made a booking in the last five years were contacted via a direct self-mailer. To intensify the response activities, a competition was also integrated. The main objective was to persuade the customers contacted - whether online, by telephone or via a travel agency - to make a booking. The mailing was also sent out at different time intervals. The first wave before Christmas and then two waves in January.
As part of a co-marketing campaign with Kinder Max, a specific direct response card was developed and sent to approximately 20,000 addresses. The aim of this campaign was to stimulate families with children to respond. On the one hand, they could order the subscription of Kinder Max at a reduced price and on the other hand, they could request vacation home catalogs from Novasol. This action was incidentally flanked by advertisements in the Kinder Max brochure as well as by online buttons and an e-newsletter.
Responsible persons: Eugen Profeta (concept and consulting), Corina Eberhard (photos), Jeannette Schade (texts), Othmar Gübeli (layout/design/litho), (Studiotextart, Conrad Müller (Studiotextart, editing/proofreading), Mike Kypreos (overall responsibility at Novasol).
