The alternative

Vaudoise Insurance is going on the communications offensive in 2012. A national campaign by Contexta is proving in all media and disciplines that "no other insurance company is closer to its customers" - both geographically and in human terms. The French-speaking Swiss insurer already generates almost 40 percent of its sales in German-speaking Switzerland, and CEO Philippe Hebeisen sees further potential for growth: "I am convinced that an independent, medium-sized insurer like Vaudoise is a real alternative to the large insurance groups. With our manageable structure and over 90 agencies throughout Switzerland, we stand for the shortest communication and decision-making channels." The new positioning, but also the new brand promise, which Contexta condensed into the claim "Where you are", is consistently based on this customer proximity. "The campaign therefore focuses on authentic people from Valais, Basel or Zurich who are rooted in their region and who proudly declare themselves against the backdrop of the Matterhorn, the Middle Rhine Bridge or the Prime Tower: I am Vaudoise," emphasizes CD Moritz Staehelin. For the cinematic realization, the idea was extended by another dimension. In Tobias Fueter's film, the respective protagonists talk about their emotions and character traits while we see them mastering their everyday lives with confidence. (pan)