Last but not least: Why SBB should be downgraded to SBC
On Tuesday, the Zurich S-Bahn network was brought to a standstill due to a power outage. This clearly demonstrated how useful social media can be for commuters.
While the SBB communications department itself was chasing the latest information, commuters waiting for trains were often already well informed. They published snapshots of the SBB information screens with the latest departure times and platform numbers on Twitter, Facebook and the like.
Naturally, SBB had to put up with some malicious comments on social networks due to the breakdown and suboptimal communication: "With all the delays, SBB will soon be downgraded to SBC," wrote one user, for example. Someone else commented: "If my fingers weren't clammy from the cold, I could tweet away my SBB frustration better".
Incidentally, the power failure occurred because a passenger who had fallen asleep on the train pulled the emergency brake in panic when he woke up. Unfortunately, the train came to a standstill on a so-called section insulator with different voltages, which led to a short circuit.
(Source: Der Sonntag)
