BSW ranking remained stable
Die optimistischen Prognosen für die Kommunikationsbranche wurden bestätigt und halten an.
A year ago, the association BSW "leading swiss agencies" forecast 5.7% growth for 2010. Now that the budgets have been counted, the actual figure is 5.3 percent. And the Board of Directors under the chairmanship of Peter Felser estimates that it will develop along the same lines in 2011. Around two thirds of advertising and specialist agencies expect an average increase in fee income of 4% compared to 2010. Media agencies are expecting an increase of 10 percent. Taken together, this promises a similarly positive development as last year. Profit expectations, on the other hand, are more restrained. Around two thirds of all agencies expect EBIT to fall in some cases. Only a third of all agencies expect results to increase again. The main reasons for the pressure on margins are the high level of investment in new areas of expertise. Around 70 percent of agencies want to or have to invest massively in expanding their online offering. The situation for finding qualified personnel is therefore also tense - in all areas. pan
