MAS in Customer Relationship Management celebrates 10th implementation
The 10th anniversary edition of the Master of Advanced Studies in Customer Relationship Management (MAS CRM) will be held at the beginning of 2012. The anniversary was celebrated at the Swiss CRM Business Club on Thursday evening.
Around 60 guests accepted the invitation from the Center for Marketing Management at the ZHAW School of Management and Law and the CRM Alumni Association. Frank Hannich noted that all industries in Switzerland have now recognized the value of professional CRM. Bern Schmid (CRM Program Manager, EKZ) explained the changes that CRM is currently undergoing in the energy sector due to the upcoming market liberalization in 2014. Marco Rüegg, President of CRM Alumni Switzerland, then presented the booklet "Best of 10 years CRM - Excerpt from the best Master's theses in Customer Relationship Management". Following the presentations, the participants celebrated the anniversary with an aperitif riche - including birthday cake.
