Bank Linth expands - and Walder, advertiser communicates
Bank Linth is focusing on the Gold Coast and opened a new branch in Erlenbach at the end of June. To promote the new location, it commissioned the agency Walder, Werber to develop a comprehensive communications strategy.
The result is a complete action plan in three phases. The core message of the new communication is "The bank is there for customers whenever they have time - namely with advisory appointments even outside the usual opening hours, be it at five to seven in the morning or ten to ten in the evening". This service concept is also the guiding principle in the entire opening communication.
It all started with a two-stage teaser campaign with advertisements, posters and online banners. The VIP event and the opening event on Thursday, June 16 and Saturday, June 18, 2011 were intended to gain further sympathy points for the bank. The events offered an insight into all the premises of the new branch and the chance to win 2.5 kg of gold. The core message was once again the focus of the events: several rickshaw-cycle cabs picked people up in Erlenbach and took them to their desired destination. In addition, a croissant was handed out to waiting motorists at the ferry station in Meilen under the motto "This is the summit".
The opening communication was just the beginning - further measures such as mailings, round table discussions and various means of specific product communication will follow. For example, the mailing with the View-Master, a viewing device with which you can look at slides and discover "new perspectives with Bank Linth".
Responsible at Bank Linth: Fredy Geisser, Dieter Benz, Sandra Gilly, Thomas Haas. Responsible at Walder, Advertiser: Sandro Walder (overall management), Tobias Fluck (CD), Sascha Völki (AD), Michael Döös (graphics), Martina Hirzel (DTP), Valentina Röschli/Philipp Ammeter (text), Tanja Büsser (consulting).
