Combined instead of either - or
EGL makes its annual reporting easily accessible through an integrated online-offline approach.
Online or print? Many communications managers face this question anew every year. EGL, an energy trader operating throughout Europe, opted for an integrated online-offline strategy. A look at a tailor-made strategy for success.
As an energy trader, EGL keeps its finger on the pulse of market developments every day—and understands the importance of having information readily available. To best meet its target audience’s need for accessibility, EGL aims to make its reports increasingly available online and as a working tool.
Initial costs refinanced
schneiter meier’s new concept therefore focuses on the online annual report rather than developing an online adaptation of the printed annual report. The additional effort required of the client was kept to a minimum, as the existing copywriting process was retained. The content was condensed for media-appropriate presentation and adapted to a new reader flow, content structure, and narrative structure. Furthermore, the initial financial investment was largely offset by the reduction in printing costs.
Modular and expandable with multimedia capabilities
All legally relevant information from the annual report remains available for download as a PDF on the EGL website. Another strength of the concept is that it can be efficiently expanded over the next few years with multimedia modules. Gradual expansion—for example, through CEO interviews—can also lay the foundation for the multimedia expansion of corporate communications.
People actually read these annual reports
«The positive feedback shows that the concept has struck a chord—in its language, reader experience, design, and aesthetics,» explains Philip Meier, CEO of schneiter meier. The wait-and-see attitude of recent years is now a thing of the past, and clients are realizing that a stronger online focus is both feasible and sensible. This is because media-optimized presentation and narrative structure in online annual reports greatly improve accessibility.
Target Audience Needs as a Starting Point
Schneiter Meier does not follow a standard formula in its conceptual approach; on the contrary, the starting point is always the client’s goals and the readers’ needs. Based on this analysis, Schneiter Meier Külling develops a customized solution for each client.
Gregor Herbst
Schneiter Meier increases the corporate value of its clients: As one of Switzerland’s leading providers of brand development and management, schneiter meier has been creating nationally and internationally successful brands for its clients for over 20 years through strategically sound brand consulting and design services.
