Compresso: Axe promotion with angels and augmented reality
Unilever and Compresso launched the new fragrance «Axe excite» with an interactive promotion in front of the Manor store window on Zurich’s Bahnhofstrasse.
The technology used is called Vi3DLive and is a new way of presenting products and games with augmented reality. The combination of camera and large screen shows a live image environment. As soon as the camera recognizes a stored image, a 3D model of it is shown live on the screen.
Axe made use of this technology for a promotion with an interactive experience and carried out a campaign in Zurich city centre on 11 and 12 March. The aim was to take part in an interactive, three-dimensional cloud game in front of the Manor shop window. A team of female angels, who could be recognized from the TV spot knows. There were also 125 prizes to be won.
The doctorate is part of a large-scale TV, cinema, out-of-home and online campaign by Axe, which is currently running in Switzerland. The Zurich agency Compresso developed the idea for this campaign together with Unilever and was responsible for its implementation in the field. The augmented reality technology comes from the Vanija agency in Zurich.
Last but not least: The angels land in Zurich with Axe
