Reader's Digest: Swiss trust the brand classic

Approximately 33,000 readers of the magazine in 16 countries participated in the «Reader’s Digest European Trusted Brands 2011» consumer survey, including about 1,700 in Switzerland. Reader’s Digest will honor Switzerland’s most trusted brands with the Pegasus Award for highest consumer trust.

An overview of the most trusted brands in Switzerland:
Non-alcoholic beverages: Coca-Cola

• Automobiles: VW
• Banks/financial service providers: Raiffeisen
• Clothing: Charles Vögele
• Gasoline/Gas Stations: Coop
• Candies: Ricola
• Decorative Cosmetics: NIVEA
• Cold Remedies: NeoCitran
• TV/Cable Network Provider: Cablecom
• Photo devices: Canon
• Breakfast cereals: Kellogg's
• Hair Care Products: NIVEA
• Household/kitchen appliances: Miele
• Household cleaner: Meister Proper
• Pet Food: Whiskas
• Skin Care Products: NIVEA
• Internet provider: Swisscom
• Coffee: Nespresso
• Health insurance companies: CSS
• Credit cards: Visa
• Life Insurance: Swiss Life
• Mattresses: Bico
• Dairy products: Emmi
• Mobile network provider: Swisscom
• Cell phones: Nokia
• Natural remedies/homeopathy: Similasan
• Opticians / Eyewear Brands: Fielmann
• Personal Computers: HP
• Tour operator: Kuoni
• Property insurance: The Mobiliar
• Pain reliever: Dafalgan
• Chocolate: Lindt & Sprüngli
• Vitamin Products: Burgerstein
• Detergent: Ariel
• Toothpaste/mouth care: Elmex

Score Points with Environmental Commitment

Study participants were also asked about their trust in companies’ environmental protection efforts. Nearly two-thirds (63%) said they prefer brands that are environmentally friendly. (Which brand do you think has the best reputation when it comes to environmental protection?):
 

• Automobiles: Toyota
• Gasoline / Gas Stations: Shell
• Retail: Migros
• Energy Company (New): Axpo
• Airlines: Swiss
• Household Batteries: Duracell
• Household cleaners: Migros
• Kitchen/Appliances: V-ZUG
• Cosmetics: NIVEA
• Detergent: Ariel