Cooperation between CR Kommunikation and Avenir Consulting: Employer branding
The laws of supply and demand not only apply to companies' sales markets, they also apply to the search for and recruitment of the right employees. In collaboration with Avenir Consulting, CR Kommunikation now offers a service called Employer Branding.
The employer value proposition (EVP) is intended to define the individual strengths and uniqueness of the employer brand. This is what the CR Kommunikation agency wrote in a press release on Thursday. The development of the EVP not only defines the strategy and messages for employer communication, but also analyzes where gaps or deficits in the employer profile or in behavioral branding can be identified.
Employer branding focuses on questions such as: "What makes me attractive as an employer? What is my employer promise? How can I develop, communicate and live my USPs as an employer? How can I ensure that the employees I really want to keep stay? How do I use digital media, social networks, tweets, feeds and blogs to do this?"
CR Kommunikation implemented one of the first projects in this area 10 years ago in a telecoms company. It was led by the same people who are now responsible for the cooperation between Avenir Consulting and CR Kommunikation.
