Formeldrei: New "...ienne Campaign" Brings Every Swiss Place Its Own Cigipackli
As mentioned recently in the «Last but Not Least» section, the Swiss cigarette brand Parisienne establishes a regional connection with labels such as Bernienne, Zürichienne, and Baselienne. The agency Formeldrei is responsible for the initiative and the accompanying campaign.
Over 4,000 Parisienne Special Edition packs will be available in stores and online from March 1. From A for Asconienne to Z for Zermattienne, no village has been left out, including Corippo, the smallest municipality in Switzerland. You can customize and order your own "ienne-Päckli" on the completely redesigned website Parisienne.ch or with the new "ienne app". This tool from the App Store also offers a fast-paced Swiss geography game with plenty of addictive potential and great competition.
Not only the pack design bears the signature of Formeldrei. Advertisements, versatile measures for the point of sale, B2B communication, a new website and the "ienne" app were also realized.
> Last but not least: Made and burned in Switzerland
Responsible at BAT Switzerland: André Hefti (Brand Manager Parisienne), Véronique Seydoux (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text), Marco Mesot (consulting, concept), Jeanine Hochueli (consulting). Online: Station AG, Zurich.
