Last but not least: The personal gift
The Dutch airline KLM has created a somewhat different kind of social media campaign that has left many passengers surprised, but mostly smiling.
Anyone who tweeted about their upcoming flight with KLM or logged in to KLM via Foursquare was, with a bit of luck, tracked down by a KLM employee and surprised with a small gift. But not with a boring, impersonal promotional gift - the present was tailored to the person in question and fit like a glove. For example, a man who had tweeted that he was flying to Mexico to build houses for the homeless as part of a project was presented with, among other things, remedies for overworked muscles and energy sweets; another gentleman who had tweeted from an iPad that he would be flying with KLM was surprised with a voucher for the App Store, and a young woman whose profile showed that she enjoyed sport received a Nike distance meter.
Nice campaign, which incidentally once again clearly shows us that statements after being published on Twitter and co. really are public ...
