Top of the week: Massive growth in sports advertising volume
The sports advertising market has grown rapidly in recent years. In 2009, approximately 109 million Swiss francs were invested across various media formats, accounting for 2.7 percent of the total advertising volume in Switzerland (approximately 4 billion Swiss francs).
These are the findings of a study conducted by the socio-economic research company Rütter + Partner on behalf of the Federal Office of Sport Baspo. The largest share was realized in print media (64%). Electronic media accounted for 21% and posters for 15%. The largest categories in the sports advertising market are sporting events (CHF 40.3 million) and sports tourism/sports facilities (CHF 30.5 million). As the most important advertising outlet, sporting events use the daily, regional weekly and Sunday press as their main type of media. Almost 70 percent or CHF 28 million of media expenditure is invested in these media. According to the study, the sports advertising market has grown by 69% since 2000. This is above average compared to the market as a whole (17%).
