By Heart: Visiting the Kaltbach cave master for Emmi
Emmi has launched a new cave-aged cheese called «Kaltbach Extra.» For the accompanying TV commercial, the communications agency By Heart visited the cave master in Kaltbach, Lucerne.
At the center of the story is the Kaltbach cave master, who has spent months maturing this new cheese until he labels it "Extra". The film builds heavily on the golden yellow brand world of Kaltbach, but adds some emotionalizing elements to this world. These include a gate that turns the cave into a mystical place that is only accessible to the cave master, the owner of the cave key. Above all, however, this also includes the cave master himself, who gives the premium brand's affinage expertise a face and should become a guarantee of quality.
Responsible at Emmi: Robin Barraclough (Head of Marketing), Marco Peter (Head of Marketing Fresh Products), Beatrice Hauswirth, Claudia Ineichen (Group Brand Manager), Doris Krieger Fischli (Brand Manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy), Sonja Viola Wolf (AD), Misha Gambetta (Account Direction). Responsible at Snap Film: Michael Kindermann (producer), Niko Karo (director), Wedigo von Schultzendorff (camera), Kevin Whelan (editor), Manu Kurz (music). Picture editing: Online Video 46. sound studio: Hasting.
