The ADC judging 2011 is open
The ADC kicks off the competition for the Würfel awards with a number of new features. The deadline for submissions is November 23, 2010.
New: The new media have greater weight
This already starts with the order of the categories: The Digital category now comes first. And in the Film category, it is no longer just TV and cinema that are judged, but also online films. A new category, "Creative Media," has also been created; in addition to traditional media, young media such as the Internet, mobile and social media are also included in this new category. The degree of innovation of the media idea and the excellence of the execution are judged.
New: Direct marketing and promotion are upgraded
The previous category Direct Advertising/POS/Events is now called Direct Marketing and Promotion. Submissions are made in the same way as in comparable international competitions such as Cannes as a case (initial situation, solution, result). It is not about the evaluation of the result - the ADC judges the creativity - but a reaction must be able to be meaningfully proven and be in a context to the creation. This brings the category into line with international standards.
New: The category "Low'n'No" becomes "Small but nice
Because in the past in the category Low'n'No mostly only "No" was submitted and "Low" enough in almost all "commercial" categories, this was renamed to the new category "Small, but fine". This category gives a chance to works that have been created for a client with very little means (guideline value Fr. 30000. for production, media).
New: "3Q
Quality knows no quota. That's why ADC judges according to purely qualitative criteria. Firstly, according to Michael Conrad's "7+" system. And secondly, additionally with "3Q", three questions developed by the new jury chairman Frank Bodin:
1. does it make sense?
2. does it move people and the brand?
3. is it exemplary?
According to the announcement, the three questions are intended to help the jury consider the actual relevance of the work in its assessment. If a work fulfills the three amazingly simple questions, it can expect an award in many cases.
The invitation to tender can be downloaded now: Adc.ch/tender. The award ceremony will take place on January 30, 2011.
This already starts with the order of the categories: The Digital category now comes first. And in the Film category, it is no longer just TV and cinema that are judged, but also online films. A new category, "Creative Media," has also been created; in addition to traditional media, young media such as the Internet, mobile and social media are also included in this new category. The degree of innovation of the media idea and the excellence of the execution are judged.
New: Direct marketing and promotion are upgraded
The previous category Direct Advertising/POS/Events is now called Direct Marketing and Promotion. Submissions are made in the same way as in comparable international competitions such as Cannes as a case (initial situation, solution, result). It is not about the evaluation of the result - the ADC judges the creativity - but a reaction must be able to be meaningfully proven and be in a context to the creation. This brings the category into line with international standards.
New: The category "Low'n'No" becomes "Small but nice
Because in the past in the category Low'n'No mostly only "No" was submitted and "Low" enough in almost all "commercial" categories, this was renamed to the new category "Small, but fine". This category gives a chance to works that have been created for a client with very little means (guideline value Fr. 30000. for production, media).
New: "3Q
Quality knows no quota. That's why ADC judges according to purely qualitative criteria. Firstly, according to Michael Conrad's "7+" system. And secondly, additionally with "3Q", three questions developed by the new jury chairman Frank Bodin:
1. does it make sense?
2. does it move people and the brand?
3. is it exemplary?
According to the announcement, the three questions are intended to help the jury consider the actual relevance of the work in its assessment. If a work fulfills the three amazingly simple questions, it can expect an award in many cases.
The invitation to tender can be downloaded now: Adc.ch/tender. The award ceremony will take place on January 30, 2011.
