Hoping for Big Odds
TV 3 promises strong daily viewership figures with its fall programming push
TV 3 promises strong daily viewer numbers with program offensive in fallBy Daniel Schifferle Six times a week "Big Brother," a new adventure show and the continuation of "Millionaire": This is how TV 3 wants to offer continuity and stability in viewer numbers starting in the fall.
"Good ratings every day" - this is the goal TV-3 boss Jürg Wildberger wants to achieve with the fall program. The main ingredient for this ambitious recipe is "Big Brother," with the adventure show "Nur einer kommt durch" and once-weekly "Millionär" as the crowd-pleasing garnish. Of the previous offerings, "Fohrler live" remains in the program, which contrary to earlier statements now invites viewers to talk five times a week as before, but already at 4 pm.
"Cinderella" also continues, albeit with host Nubya in place of Michelle Hunziker starting in the fall. In the early evening, TV 3 is focusing on the series "Futurama" and "Simpsons," and in the film segment, highlights such as "Titanic," "The Full Monty" and "Home Alone 3" are expected to lure viewers in front of the box.
This restructuring of the program was not without its drawbacks. The shows "Liebe auf den ersten Blick" and "Lust und Liebe," previously praised by TV 3 as forward-looking formats, had to jump ship.
Reality shows promise the big ratings
Because the recipe for success for the fall program is called reality shows. Under this title, Lava-TV is now producing the ten-part series "Nur einer kommt durch" for the station. In it, five men and five women battle it out for victory with top athletic performances, skill and stamina.
But TV 3 is aiming for a big hit with "Big Brother," Endemol's most successful format to date, which, after Holland, Germany and now Switzerland, has already been bought by more than fifteen other TV stations around the globe. The Swiss premiere is on September 3, and from then on there will be intimate insights into life in the "Big Brother" house in Glattbrugg, Zurich, from 8 p.m. every Monday to Friday.
Ample offer for sponsoring and product placement
The advertising clients are invited to present themselves as well. This gives five products or brands the opportunity to appear as main sponsors. A rotation principle ensures that during the 15-week duration of the series, each main sponsor is present alternately on each weekday and additionally on three Sundays on "Best of Big Brother" and "Big Brother Talk.
Also on offer: product placement, an advertising option that has so far been neglected in Swiss TV programs. Products of everyday use are conceivable, ranging from food and drink, care products to furnishings. For the rate calculation
TV 3 is based on the audience figures that RTL 2 generated with "Big Brother" in Switzerland.
"Good ratings every day" - this is the goal TV-3 boss Jürg Wildberger wants to achieve with the fall program. The main ingredient for this ambitious recipe is "Big Brother," with the adventure show "Nur einer kommt durch" and once-weekly "Millionär" as the crowd-pleasing garnish. Of the previous offerings, "Fohrler live" remains in the program, which contrary to earlier statements now invites viewers to talk five times a week as before, but already at 4 pm.
"Cinderella" also continues, albeit with host Nubya in place of Michelle Hunziker starting in the fall. In the early evening, TV 3 is focusing on the series "Futurama" and "Simpsons," and in the film segment, highlights such as "Titanic," "The Full Monty" and "Home Alone 3" are expected to lure viewers in front of the box.
This restructuring of the program was not without its drawbacks. The shows "Liebe auf den ersten Blick" and "Lust und Liebe," previously praised by TV 3 as forward-looking formats, had to jump ship.
Reality shows promise the big ratings
Because the recipe for success for the fall program is called reality shows. Under this title, Lava-TV is now producing the ten-part series "Nur einer kommt durch" for the station. In it, five men and five women battle it out for victory with top athletic performances, skill and stamina.
But TV 3 is aiming for a big hit with "Big Brother," Endemol's most successful format to date, which, after Holland, Germany and now Switzerland, has already been bought by more than fifteen other TV stations around the globe. The Swiss premiere is on September 3, and from then on there will be intimate insights into life in the "Big Brother" house in Glattbrugg, Zurich, from 8 p.m. every Monday to Friday.
Ample offer for sponsoring and product placement
The advertising clients are invited to present themselves as well. This gives five products or brands the opportunity to appear as main sponsors. A rotation principle ensures that during the 15-week duration of the series, each main sponsor is present alternately on each weekday and additionally on three Sundays on "Best of Big Brother" and "Big Brother Talk.
Also on offer: product placement, an advertising option that has so far been neglected in Swiss TV programs. Products of everyday use are conceivable, ranging from food and drink, care products to furnishings. For the rate calculation
TV 3 is based on the audience figures that RTL 2 generated with "Big Brother" in Switzerland.
