Basel PosterSubmission?
The Basel poster design competition, which should have been held as early as 1998, could be delayed by at least half a year.
The Basel billboard tender, which should have been carried out as early as 1998, could be further delayed by at least half a year. The reason: last week, the Basel Grand Council referred a WC construction project linked to a controversial contract with the Allgemeine Plakatgesellschaft (APG) to the Finance Commission (FK). The contract stipulates that APG will pay just under half of a total of 6.1 million Swiss francs for public WC facilities in return for the right to manage 265 advertising spaces on the Allmend for 15 years. Cohn & Wolfe in geneva. Since January 29, the PR network Cohn & Wolfe (C&W) has also been represented in Switzerland. The New York-based agency chain has opened its seventh European office in Geneva. Victoria Dix, Director at C&W London, takes over the position of Managing Director of C&W Switzerland. The office is in close proximity to Young & Rubicam Business Communications, C&W announced. Like Y&R, C&W is a subsidiary of advertising holding company WPP.
post teases fed ex. Advertising agency Honegger von Matt is currently countering US competitor Fed Ex with witty slide spots for its client TNT Swiss Post. After much hesitation, the courier service agreed to the eye-catching product placement in the film "Cast Away". HvM did not want to let this go unnoticed and created typo spots at short notice for the company, which merged last fall. To tease Fed Ex, these spots are placed in theaters where the cult film is shown.
Lovely in the barn. The strong bones of the cult cow Lovely are no longer allowed to advertise milk. The Federal Court has confirmed that milk advertising violates the Foodstuffs Ordinance if it claims a preventive effect against bone brittleness. The court thus upholds the Department of Home Affairs (FDHA) and confirms an order issued by the cantonal laboratory in Bern in 1999. The Association of Swiss Milk Producers (SMP) is no longer allowed to use the corresponding advertising subjects, which were realized by Advico Young & Rubicam, but intends to take legal action against the decision.
TV 3 does not have to expand info shows. The private broadcaster TV 3 does not have to expand its info broadcasts for the time being. The Federal Court has granted suspensive effect to an appeal against a decision by the Department of the Environment, Transport, Energy and Communications (DETEC). DETEC was of the opinion that TV 3 was violating its license by reducing its information offering to six-minute short programs.
"In it" is not "behind it. You can't tell how intelligent a person is by looking at them, as the copy for the new VW Passat uses a Wolfsburg advertising adage. The copywriter, on the other hand, does. If he had been smarter, he would not have cribbed from the classic of all German claims. For decades, the slogan "Dahinter steckt immer ein kluger Kopf" (There's always a clever mind behind it) has been used to advertise the FAZ. In a slightly modified form, this sentence now also adorns the ad for the new VW station wagon model. Such intellectual loans are nothing new in advertising. But if they lack the ironic touch, they seem rather embarrassing. The reference is intentional and must be understood as a homage to the FAZ campaign. After all, it refers to the international positioning of "intelligent excellence" and is not aimed at advertisers who have long known the slogan, Lowe Linta's GGK was told.
APG with record sales. In 2000, Allgemeine Plakatgesellschaft (APG) was able to increase non-consolidated net sales for the Swiss outdoor advertising business by 14.5 % to CHF 249 million compared with 1999. This growth was achieved internally and at constant prices, according to APG. The full results of Affichage Holding, to which APG belongs, are to be published in the shareholders' letter at the end of February.
ALL CHEESE OR WHAT? The Tilsiter variety organization is taking off: From February 5 to 12, the Thurgau-based company will launch a hot-air balloon in the shape of Tilsiter cows into the skies of Moscow. The purpose of this exercise is not to promote Swiss cultural heritage abroad - the balloon cows, which are well-known in this country, are intended to whet the Russians' appetite for Tilsiter cheese. The first step in opening up the Russian market will be a presence at the Prodexpo food fair in Moscow. Anyone who wants to marvel at the advertising medium in this country will have the chance to do so on February 18 in St. Moritz: Tilsiter will be launching its giant cow at the horse race.
EditorialContent kings without ambition
The potential and know-how that SRG has on the Internet is gigantic. The SF DRS site alone - which is only one of seven - reaches half as many users as the market leader bluewin.ch. And practically without promotion. This success gives an idea of the power SRG could have on the Internet if it bundled its scattered offerings into a single portal. And it would also be able to do marketing for it. Publisuisse in particular, which still lacks expertise in the Internet, is eagerly waiting to develop competence in the online world.
But SRG is blocking the portal issue. The departments have not yet been able to get their act together. The old familiar cantonal spirit in the SRG cosmos has triumphed once again.
In this way, SRG is missing out on the opportunity to make full use of its assets on the Internet and to gain a competitive advantage from them. The potential is unique, considering the immeasurable gigabytes of content that are available free of charge. The reservoir of multimedia content is a fantastic prerequisite for the second stage of the Internet revolution, the much-vaunted content revolution.
Should the development of new channels only have second priority, as the SRG now thinks? This is a dangerous attitude, because distribution is one of the media's core competencies. It is a duty to expand this competence in the online world as well, whether the Internet is booming or not. After all, who knows how the audience will consume content in the upcoming UMTS world? SRG now has the chance to generate know-how in time to stay ahead in the coming wireless reality.
Daniel Schifferle
post teases fed ex. Advertising agency Honegger von Matt is currently countering US competitor Fed Ex with witty slide spots for its client TNT Swiss Post. After much hesitation, the courier service agreed to the eye-catching product placement in the film "Cast Away". HvM did not want to let this go unnoticed and created typo spots at short notice for the company, which merged last fall. To tease Fed Ex, these spots are placed in theaters where the cult film is shown.
Lovely in the barn. The strong bones of the cult cow Lovely are no longer allowed to advertise milk. The Federal Court has confirmed that milk advertising violates the Foodstuffs Ordinance if it claims a preventive effect against bone brittleness. The court thus upholds the Department of Home Affairs (FDHA) and confirms an order issued by the cantonal laboratory in Bern in 1999. The Association of Swiss Milk Producers (SMP) is no longer allowed to use the corresponding advertising subjects, which were realized by Advico Young & Rubicam, but intends to take legal action against the decision.
TV 3 does not have to expand info shows. The private broadcaster TV 3 does not have to expand its info broadcasts for the time being. The Federal Court has granted suspensive effect to an appeal against a decision by the Department of the Environment, Transport, Energy and Communications (DETEC). DETEC was of the opinion that TV 3 was violating its license by reducing its information offering to six-minute short programs.
"In it" is not "behind it. You can't tell how intelligent a person is by looking at them, as the copy for the new VW Passat uses a Wolfsburg advertising adage. The copywriter, on the other hand, does. If he had been smarter, he would not have cribbed from the classic of all German claims. For decades, the slogan "Dahinter steckt immer ein kluger Kopf" (There's always a clever mind behind it) has been used to advertise the FAZ. In a slightly modified form, this sentence now also adorns the ad for the new VW station wagon model. Such intellectual loans are nothing new in advertising. But if they lack the ironic touch, they seem rather embarrassing. The reference is intentional and must be understood as a homage to the FAZ campaign. After all, it refers to the international positioning of "intelligent excellence" and is not aimed at advertisers who have long known the slogan, Lowe Linta's GGK was told.
APG with record sales. In 2000, Allgemeine Plakatgesellschaft (APG) was able to increase non-consolidated net sales for the Swiss outdoor advertising business by 14.5 % to CHF 249 million compared with 1999. This growth was achieved internally and at constant prices, according to APG. The full results of Affichage Holding, to which APG belongs, are to be published in the shareholders' letter at the end of February.
ALL CHEESE OR WHAT? The Tilsiter variety organization is taking off: From February 5 to 12, the Thurgau-based company will launch a hot-air balloon in the shape of Tilsiter cows into the skies of Moscow. The purpose of this exercise is not to promote Swiss cultural heritage abroad - the balloon cows, which are well-known in this country, are intended to whet the Russians' appetite for Tilsiter cheese. The first step in opening up the Russian market will be a presence at the Prodexpo food fair in Moscow. Anyone who wants to marvel at the advertising medium in this country will have the chance to do so on February 18 in St. Moritz: Tilsiter will be launching its giant cow at the horse race.
EditorialContent kings without ambition
The potential and know-how that SRG has on the Internet is gigantic. The SF DRS site alone - which is only one of seven - reaches half as many users as the market leader bluewin.ch. And practically without promotion. This success gives an idea of the power SRG could have on the Internet if it bundled its scattered offerings into a single portal. And it would also be able to do marketing for it. Publisuisse in particular, which still lacks expertise in the Internet, is eagerly waiting to develop competence in the online world.
But SRG is blocking the portal issue. The departments have not yet been able to get their act together. The old familiar cantonal spirit in the SRG cosmos has triumphed once again.
In this way, SRG is missing out on the opportunity to make full use of its assets on the Internet and to gain a competitive advantage from them. The potential is unique, considering the immeasurable gigabytes of content that are available free of charge. The reservoir of multimedia content is a fantastic prerequisite for the second stage of the Internet revolution, the much-vaunted content revolution.
Should the development of new channels only have second priority, as the SRG now thinks? This is a dangerous attitude, because distribution is one of the media's core competencies. It is a duty to expand this competence in the online world as well, whether the Internet is booming or not. After all, who knows how the audience will consume content in the upcoming UMTS world? SRG now has the chance to generate know-how in time to stay ahead in the coming wireless reality.
Daniel Schifferle
