Record year for Publisuisse
However, advertising revenues for SF DRS grew above all in pre- and post-primetime
However, advertising revenues for SF DRS grew above all in pre- and post-primetimeBy Markus KnöpfliAlthough gross advertising expenditure in the TV sector grew less strongly last year (7.5 percent) than the overall advertising pie (plus 8.8 percent), SRG marketer Publisuisse was able to present a record result for 2000 of CHF 321.4 million net.
She has been in office for exactly one year - and Publisuisse Director Ingrid Deltenre can already report record results: Last year, Publisuisse generated net income of CHF 321.4 million from the marketing of SRG programs, 4.5 percent more than in 1999. A total of CHF 304.4 million was transferred to SRG, which corresponds to an increase of 11.4 percent.
European Football Championship has boosted revenues considerably
Of the net advertising income of CHF 321.5 million, CHF 212.8 million came from German-speaking Switzerland, CHF 95.1 million from French-speaking Switzerland and CHF 13.6 million from Ticino.
Above-average revenue growth was recorded in particular by the second channel chains in all language regions, which increased by between 30 and 49% thanks to the broadcast of the European Football Championships in Holland and Belgium and the Summer Olympics in Sydney, Australia. In total, they earned CHF 21.2 million.
At 2.1%, revenue growth for all SRG television channels in the already busy primetime period (7 to 10.30 p.m.) was rather below average. However, advertising revenues increased much more strongly in pre- and post-primetime. Last year, SF DRS generated CHF 24.5 million (up 14.1 percent) in pre-primetime and CHF 8 million (up 24.9 percent) in post-primetime. In primetime itself, however, it lost a slight 0.1 percent to reach CHF 180.3 million.
The record result is primarily due to the high income from the marketing of TV advertising, but also to a "structural adjustment" since Deltenre took office, describing the past year as a "year of strategy and new appointments". Almost the entire management team joined Publisuisse last year - with the exception of Head of Communications Peter Kaufmann. Over the course of the year, Publisuisse sold its 20 percent stake in cinema marketer Régie Media Belge, for example, and "unprofitable projects" that were not part of Publisuisse's core business were discontinued. "The bottom line is that we now work much more cost-effectively," said Deltenre.
However, the outlook for 2001 is somewhat more cautious. Publisuisse also felt a slump in advertising expenditure and advertising pressure in the first trimester. However, Head of Sales Martin Schneider expects an increase in advertising expenditure in the TV medium and at Publisuisse in the second half of the year.
The latter is not least due to the "program offensive" by SF DRS. Thanks to the new lunchtime magazine program between 11 a.m. and 2 p.m., SF 1 recorded an increase of around 1 percent (measured at home with Telecontrol), but thanks to Radiocontrol, up to 20 percent more people are now also watching these programs outside the home, said Head of Marketing Barbara Kohler. And there has already been an increase in post-primetime. Her conclusion: "The lunchtime magazine still needs to be built up, but there is potential there."
She has been in office for exactly one year - and Publisuisse Director Ingrid Deltenre can already report record results: Last year, Publisuisse generated net income of CHF 321.4 million from the marketing of SRG programs, 4.5 percent more than in 1999. A total of CHF 304.4 million was transferred to SRG, which corresponds to an increase of 11.4 percent.
European Football Championship has boosted revenues considerably
Of the net advertising income of CHF 321.5 million, CHF 212.8 million came from German-speaking Switzerland, CHF 95.1 million from French-speaking Switzerland and CHF 13.6 million from Ticino.
Above-average revenue growth was recorded in particular by the second channel chains in all language regions, which increased by between 30 and 49% thanks to the broadcast of the European Football Championships in Holland and Belgium and the Summer Olympics in Sydney, Australia. In total, they earned CHF 21.2 million.
At 2.1%, revenue growth for all SRG television channels in the already busy primetime period (7 to 10.30 p.m.) was rather below average. However, advertising revenues increased much more strongly in pre- and post-primetime. Last year, SF DRS generated CHF 24.5 million (up 14.1 percent) in pre-primetime and CHF 8 million (up 24.9 percent) in post-primetime. In primetime itself, however, it lost a slight 0.1 percent to reach CHF 180.3 million.
The record result is primarily due to the high income from the marketing of TV advertising, but also to a "structural adjustment" since Deltenre took office, describing the past year as a "year of strategy and new appointments". Almost the entire management team joined Publisuisse last year - with the exception of Head of Communications Peter Kaufmann. Over the course of the year, Publisuisse sold its 20 percent stake in cinema marketer Régie Media Belge, for example, and "unprofitable projects" that were not part of Publisuisse's core business were discontinued. "The bottom line is that we now work much more cost-effectively," said Deltenre.
However, the outlook for 2001 is somewhat more cautious. Publisuisse also felt a slump in advertising expenditure and advertising pressure in the first trimester. However, Head of Sales Martin Schneider expects an increase in advertising expenditure in the TV medium and at Publisuisse in the second half of the year.
The latter is not least due to the "program offensive" by SF DRS. Thanks to the new lunchtime magazine program between 11 a.m. and 2 p.m., SF 1 recorded an increase of around 1 percent (measured at home with Telecontrol), but thanks to Radiocontrol, up to 20 percent more people are now also watching these programs outside the home, said Head of Marketing Barbara Kohler. And there has already been an increase in post-primetime. Her conclusion: "The lunchtime magazine still needs to be built up, but there is potential there."
