An excellent marriage
Kiosk AG Extends Its Contract with Plakanda Ahead of Schedule
Kiosk AG extends its contract with Plakanda ahead of scheduleBy Markus Knöpfli The outdoor advertising company Plakanda and Kiosk AG have extended their contract for posters at kiosk outlets. The new contract is valid until 2004. Plakanda also has most of the free kiosks in German-speaking Switzerland and Ticino under contract.
The previous contract between Plakanda and Kiosk AG would not have expired until the end of the year, but the new contract came into force retroactively from January 1, 2001. No reasons were given for this.
According to Claudio Tozzini, Head of Marketing at Kiosk AG, Plakanda's task is to work with Kiosk AG to market the B4, Baby-B4 (also known as P40) and Baby-B12 poster sizes commonly used at kiosks. Secondly, Plakanda takes care of the entire poster display.
Kiosk AG has 1,320 sales outlets in German-speaking Switzerland and Ticino, 700 of which are equipped with trios (three baby B12s next to each other, the largest surface area in kiosks), 150 with B4 surfaces and 180 with P40s. Beat Roeschlin, CEO of Plakanda, describes the Kiosk AG poster network as an "important asset" for his company. "It gives us the opportunity to be in the right place at the right time to influence kiosk customers on their way to the point of purchase." However, Roeschlin did not want to confirm reports that the contract with Kiosk AG is larger in terms of turnover than the advertising contract with Geneva Airport.
APG would not have been interested in a logistics task
The contract between Plakanda and Kiosk AG already has a long tradition. In 1991, when Kiosk AG Bern and Schmidt-Agence merged to form Kiosk AG, Schmidt-Agence brought the contract with Plakanda into the marriage. Since then, it has been extended several times without interruption. This time, however, Kiosk AG also held talks with APG. Tozzini comments: "If you are satisfied with the previous partner in all areas, there is no reason to change."
Affichage CEO Christian Kauter takes a slightly different view: "We neither applied nor submitted an offer, as Kiosk AG sells the majority of its poster spaces itself. A pure logistics task was not of interest to us."
In German-speaking Switzerland and Ticino, Plakanda has a virtually seamless network of kiosk posters (albeit without petrol station stores), as it also has a contract with the Swiss Kiosk Owners Association. There are 350 free
kiosks, 40 of which are in French-speaking Switzerland and 20 in Ticino. In French-speaking Switzerland, on the other hand, the press wholesaler Naville markets the poster spaces itself with around 200 sales outlets.
The previous contract between Plakanda and Kiosk AG would not have expired until the end of the year, but the new contract came into force retroactively from January 1, 2001. No reasons were given for this.
According to Claudio Tozzini, Head of Marketing at Kiosk AG, Plakanda's task is to work with Kiosk AG to market the B4, Baby-B4 (also known as P40) and Baby-B12 poster sizes commonly used at kiosks. Secondly, Plakanda takes care of the entire poster display.
Kiosk AG has 1,320 sales outlets in German-speaking Switzerland and Ticino, 700 of which are equipped with trios (three baby B12s next to each other, the largest surface area in kiosks), 150 with B4 surfaces and 180 with P40s. Beat Roeschlin, CEO of Plakanda, describes the Kiosk AG poster network as an "important asset" for his company. "It gives us the opportunity to be in the right place at the right time to influence kiosk customers on their way to the point of purchase." However, Roeschlin did not want to confirm reports that the contract with Kiosk AG is larger in terms of turnover than the advertising contract with Geneva Airport.
APG would not have been interested in a logistics task
The contract between Plakanda and Kiosk AG already has a long tradition. In 1991, when Kiosk AG Bern and Schmidt-Agence merged to form Kiosk AG, Schmidt-Agence brought the contract with Plakanda into the marriage. Since then, it has been extended several times without interruption. This time, however, Kiosk AG also held talks with APG. Tozzini comments: "If you are satisfied with the previous partner in all areas, there is no reason to change."
Affichage CEO Christian Kauter takes a slightly different view: "We neither applied nor submitted an offer, as Kiosk AG sells the majority of its poster spaces itself. A pure logistics task was not of interest to us."
In German-speaking Switzerland and Ticino, Plakanda has a virtually seamless network of kiosk posters (albeit without petrol station stores), as it also has a contract with the Swiss Kiosk Owners Association. There are 350 free
kiosks, 40 of which are in French-speaking Switzerland and 20 in Ticino. In French-speaking Switzerland, on the other hand, the press wholesaler Naville markets the poster spaces itself with around 200 sales outlets.
