Swiss Media Lexicon on the Web
Wolfgang J. Koschnick offers media planners a practical reference guide
Wolfgang J. Koschnick offers media planners active reference assistanceFrom the end of November 2001, the "Media-Lexikon Schweiz" will be available to media professionals and researchers on the Internet. The reference work will be published together with the "Media-Lexikon Österreich" and the "Focus-Lexikon Werbeplanung - Mediaplanung - Marktforschung - Kommunikationsforschung - Mediaforschung" on the German site www.medialine.focus.de.Auf of Focus Magazin Verlag's Medialine in Munich, a specialist lexicon for media planning and media research has already been available for two years. The journalist Wolfgang J. Koschnick compiled it on the basis of his publication "Standard Lexicon for Media Research in Germany".
By separating out the Swiss and Austrian lexicon, the author takes into account the fact that the terminology and methodology of media and advertising research in the three German-speaking countries are very different.
The updated lexicons will also be published in printed form on 3000 pages in November. The print version complements the continuously updated online edition: "Only terms that will still be relevant in a few years' time are included in the printed encyclopaedia," explains WerbeWoche author Koschnick, "while circulation and other short-lived figures are also published on the web."
A new dictionary that translates specialist terms from the media sector from German into English and vice versa remains an online product for the time being. Koschnick intends to constantly maintain and expand its terminology.
The use of these reference works is free of charge. Koschnick and Focus aim to present online encyclopaedias that stand out from similar online publications due to their depth. "I want to offer detailed and exhaustive definitions and theories," is how the author describes his aim.
The "Media-Lexikon Schweiz" will remain based exclusively in Germany and will not be published on any Swiss website. Bruno Amstutz
By separating out the Swiss and Austrian lexicon, the author takes into account the fact that the terminology and methodology of media and advertising research in the three German-speaking countries are very different.
The updated lexicons will also be published in printed form on 3000 pages in November. The print version complements the continuously updated online edition: "Only terms that will still be relevant in a few years' time are included in the printed encyclopaedia," explains WerbeWoche author Koschnick, "while circulation and other short-lived figures are also published on the web."
A new dictionary that translates specialist terms from the media sector from German into English and vice versa remains an online product for the time being. Koschnick intends to constantly maintain and expand its terminology.
The use of these reference works is free of charge. Koschnick and Focus aim to present online encyclopaedias that stand out from similar online publications due to their depth. "I want to offer detailed and exhaustive definitions and theories," is how the author describes his aim.
The "Media-Lexikon Schweiz" will remain based exclusively in Germany and will not be published on any Swiss website. Bruno Amstutz
