The fear of higher premiums makes you surf

October data from the AC Nielsen and MMXI internet panelsAccording to MMXI, 2.5 million people surfed the internet from home for an average of 320 minutes in October, visiting 259 sites. According to AC Nielsen data, on the other hand, 1.96 million people surfed for 340 minutes and visited 539 sites. Compared to September, MMXI shows an increase of 50,000 surfers, while AC Nielsen notes a decrease of 2.35 percent, with contrasting movements elsewhere: Microsoft.com has moved up from 3rd to 2nd place in the AC Nielsen ranking - at the expense of MSN.com. The opposite happened with MMXI. Things like this always point to the fact that the differences between the two Internet panels are to be found in the respective systems and are not limited to panel size.
The fact that TVSpielfilm.de appears in 19th place for the first time, at least in MMXI, is exciting. The publishers of the Swiss TV program guides Tele and TR7 are certainly not happy about this (see also WW 41/01). It is also worth noting that Blick.ch, which appeared in the top 20 for the first time in September, has been able to maintain its position. It seems that in difficult times (Zug attack, Swissair debacle) this site is seen by many people as fast and reliable in terms of news. However, the temporary appearance of Comparis.ch is no great surprise - apparently many Internet users wanted to know where they could take out new health insurance at the best price. Markus Knöpfli
Top 20 domains October 2001

Nielsen/Netratings MMXI
Rank Domain Number Reach Domain Visitors Reach
Visitors in % in 1000 in %
 1 bluewin.ch 905 259 46.13 bluewin.ch 1 315 52.5
 2 microsoft.com 701 176 35.73 msn.com 682 27.2
 3 msn.com 697 631 35.55 microsoft.com 659 26.3
 4 passport.com 480 182 24.47 msn.ch 633 25.3
 5 search.ch 428 880 21.85 passport.com 596 23.8
 6 yahoo.com 398 188 20.29 yahoo.com 538 21.5
 7 google.ch 355627 18.12 search.ch 463 18.5
 8 sunrise.ch 330 152 16.82 sbb.ch 459 18.3
 9 sbb.ch 320 171 16.31 google.ch 446 17.8
10 msn.ch 275 957 14.06 sunrise.ch 443 17.7
11 yahoo.de 224 572 11.44 yahoo.de 319 12.8
12 netscape.com 199 669 10.17 msn.de 316 12.6
13 ubs.com 191 615 9.76 gmx.de 308 12.3
14 gmx.net 184 601 9.41 google.com 296 11.8
15 comparis.ch 177 567 9.05 ubs.com 272 10.9
16 google.com 175 103 8.92 microsoft.de 225 9.0
17 blick.ch 165 520 8.43 comparis.ch 217 8.7
18 altavista.com 158 826 8.09 blick.ch 204 8.2
19 bluewindow.ch 150 476 7.67 tvspielfilm.de 204 8.1
20 geocities.com 149 868 7.64 swissonline.ch 193 7.7
Source: AC Nielsen/MMXI