I like to wash like Marlene
Even Emperor Wilhelm II allowed himself to be used in celebrity endorsements
Kaiser Wilhelm II was also involved in advertising with celebritiesBlubb", Verona Feldbusch cheeped in the spinach commercial, and "Da weiss man, was man hat hat", continues the subtitle of the book "Promis in der Werbung". The richly illustrated documentation was published to accompany an exhibition of the same name at the House of History of the Federal Republic of Germany. It can be seen in Bonn until April 7, 2002. "Lux, die Seife der Filmstars", "Ist Zlatko prominent?" or "James Bond fährt BMW" are the titles of the essays that turn the book on celebrity advertising into an interesting non-fiction book. "Is Gottschalk tying a gummy bear on us with his advertising for yellow shares?" are the questions to which museum director Hermann Schäfer, advertiser Holger Jung, market researcher Achim von Kirschhofer and business journalist Dorothee Rothfuss seek answers.
Incidentally, the Deinhardt winery in Koblenz successfully used Wilhelm II's visits to the winery for sparkling wine advertising as early as 1895. What has remained of this basic idea is the conviction that advertisers like to use aristocrats or their modern-day descendants such as Emperor Franz Beckenbauer, the prince of chatterboxes Gottschalk or frog kisser Verona Feldbusch, especially for expensive and prestigious goods.
"Prominente in der Werbung" is published by Hermann Schmidt in Mainz and costs 53 francs. ISBN 3-87439-585-5 Andreas Panzeri
Incidentally, the Deinhardt winery in Koblenz successfully used Wilhelm II's visits to the winery for sparkling wine advertising as early as 1895. What has remained of this basic idea is the conviction that advertisers like to use aristocrats or their modern-day descendants such as Emperor Franz Beckenbauer, the prince of chatterboxes Gottschalk or frog kisser Verona Feldbusch, especially for expensive and prestigious goods.
"Prominente in der Werbung" is published by Hermann Schmidt in Mainz and costs 53 francs. ISBN 3-87439-585-5 Andreas Panzeri
