Head of the week: "I am a person you can coach with".
Daniel Strobel has been the new CEO of Publimedia since September 2
Daniel Strobel has been the new CEO of Publimedia since September 2Head of the week "I'm the kind of person you can take for a ride"
Daniel Strobel, a man with extensive knowledge of the industry and the company, is taking over the management of PubliGroupe subsidiary Publimedia. His entire career has been spent within PubliGroupe.
After completing his commercial training at the Publicitas branch in his home town, the Olten native transferred to "P" Fribourg to improve his French. He stayed for two years and then returned to the former training branch. His next stop was a position at what was then Publimedia on Signaustrasse in Zurich. He then managed the "P" branch in Biel for four years. While working, the now 42-year-old trained as an advertising manager and publishing specialist.
Daniel Strobel joined today's Publimedia shortly before the Bern and Basel branches were founded in January 1999. Until his promotion to CEO, he was responsible for the newly opened branches and for a consulting group in the Zurich company as Account Director. "I'm fascinated by the industry, and there are also career opportunities at PubliGroupe," he says, explaining why a move to another company has never been an issue for him.
Strobel is taking over the management of Publimedia at a difficult time. The broker of commercial advertisements, which "is not at the mercy of the sharply declining job market, which has seen a major slump", is currently experiencing a drop in turnover of "a figure in the double-digit percentage range". Because many companies and advertising agencies work with Zurich Publimedia, it has been hit harder by losses in the city on the Limmat than in Bern and Basel, for example. "Banks and insurance companies in particular have been reluctant to advertise, while the automotive industry has recovered somewhat and sales in the retail sector continue to develop positively," says Strobel.
Under these market conditions, he considers it his "most important task" to intensify and expand contacts with advertisers and agencies and to demonstrate the advantages of print advertising. A commitment that he demands from himself as well as from his 150 or so employees. "People should feel that I'm a person you can get along with," he says.
Strobel is married and the father of two sons, with whom he enjoys playing table football. To relax, he enjoys "music in all its forms" or playing the flute. Unfortunately, he doesn't have enough free time to do his favorite sport, shooting, properly. "You should be able to train and take part in a shooting competition from time to time," he says. Ernst Weber
Daniel Strobel, a man with extensive knowledge of the industry and the company, is taking over the management of PubliGroupe subsidiary Publimedia. His entire career has been spent within PubliGroupe.
After completing his commercial training at the Publicitas branch in his home town, the Olten native transferred to "P" Fribourg to improve his French. He stayed for two years and then returned to the former training branch. His next stop was a position at what was then Publimedia on Signaustrasse in Zurich. He then managed the "P" branch in Biel for four years. While working, the now 42-year-old trained as an advertising manager and publishing specialist.
Daniel Strobel joined today's Publimedia shortly before the Bern and Basel branches were founded in January 1999. Until his promotion to CEO, he was responsible for the newly opened branches and for a consulting group in the Zurich company as Account Director. "I'm fascinated by the industry, and there are also career opportunities at PubliGroupe," he says, explaining why a move to another company has never been an issue for him.
Strobel is taking over the management of Publimedia at a difficult time. The broker of commercial advertisements, which "is not at the mercy of the sharply declining job market, which has seen a major slump", is currently experiencing a drop in turnover of "a figure in the double-digit percentage range". Because many companies and advertising agencies work with Zurich Publimedia, it has been hit harder by losses in the city on the Limmat than in Bern and Basel, for example. "Banks and insurance companies in particular have been reluctant to advertise, while the automotive industry has recovered somewhat and sales in the retail sector continue to develop positively," says Strobel.
Under these market conditions, he considers it his "most important task" to intensify and expand contacts with advertisers and agencies and to demonstrate the advantages of print advertising. A commitment that he demands from himself as well as from his 150 or so employees. "People should feel that I'm a person you can get along with," he says.
Strobel is married and the father of two sons, with whom he enjoys playing table football. To relax, he enjoys "music in all its forms" or playing the flute. Unfortunately, he doesn't have enough free time to do his favorite sport, shooting, properly. "You should be able to train and take part in a shooting competition from time to time," he says. Ernst Weber
