In an election year, of course
Newspapers Guye Benker presents a new series of subjects for the Tages-Anzeiger image campaign.
Newspapers Guye Benker presents a new series of subjects for the Tages-Anzeiger image campaign.
With the new motifs by Guye Benker, the flagship of the Tamedia media group once again impressively demonstrates to existing and potential readers why it is "more necessary than ever" (according to the claim) to read the Tages-Anzeiger. With the continuation of the new image launched at the end of the year, the newspaper is countering the common assertion that politics is of no interest. Guye Benker visualizes this erroneous view with ingenious symbolic images. On closer inspection and reflection, these show that everything can be linked to politics: The forest. The water. The traffic. The sky. Or the school.
Guye Benker wants to make the viewer aware of where politics is hidden behind inconspicuous everyday motifs with generous and calm images. When looking at them, the reader should associate them with all kinds of political topics. "Whether you like it or not, everything has to do with politics," reads the headline to a beautiful atmospheric picture of the forest or the sea. When looking at the blue sky over Zurich on a newspaper double-page spread, the chain of associations could include the following keywords: the air traffic agreement with Germany, the Swissair grounding, the space shuttle crash or even the overflight rights for US fighter jets. The subjects appear as advertisements, TV and cinema spots.
Andreas Panzeri
With the new motifs by Guye Benker, the flagship of the Tamedia media group once again impressively demonstrates to existing and potential readers why it is "more necessary than ever" (according to the claim) to read the Tages-Anzeiger. With the continuation of the new image launched at the end of the year, the newspaper is countering the common assertion that politics is of no interest. Guye Benker visualizes this erroneous view with ingenious symbolic images. On closer inspection and reflection, these show that everything can be linked to politics: The forest. The water. The traffic. The sky. Or the school.
Guye Benker wants to make the viewer aware of where politics is hidden behind inconspicuous everyday motifs with generous and calm images. When looking at them, the reader should associate them with all kinds of political topics. "Whether you like it or not, everything has to do with politics," reads the headline to a beautiful atmospheric picture of the forest or the sea. When looking at the blue sky over Zurich on a newspaper double-page spread, the chain of associations could include the following keywords: the air traffic agreement with Germany, the Swissair grounding, the space shuttle crash or even the overflight rights for US fighter jets. The subjects appear as advertisements, TV and cinema spots.
Andreas Panzeri
