No Show!
You'd think June would be one of the best months for organizers of promotional events.
One would think that June should be one of the most beautiful months for the organizers of advertising events: sunshine until you drop, cheerful guests and a vacation atmosphere. Because it is precisely in such climatic conditions that the high time of no-shows begins. This is the common term for people who register - and don't show up.
Experience shows that no-show rates of 50 (!) percent and more are not uncommon in such dream weather. After work, people quickly head to the nearby garden pub for an aperitif and - due to excessive perspiration - remain glued to their chairs. A feeling of inertia sets in: "So you're still going to this event? Without me - let's eat right here and then we'll go straight to Kaufleuten," is probably the general tenor. A worrying attitude that is spreading. The fact that a lot of people put a lot of effort into each event is unfortunately forgotten.
This is what happened at the Jean Frey publishing house's big courtyard party. Only half of the 350 or so people who registered turned up. But this turned out to be a great advantage for those present. There were no long queues at the buffet or waiting times at the bar. The spacious lounge area, the cool sound and the summer drinks created such a relaxed atmosphere that no garden pub or swimming pool could have kept up. Nevertheless, some of those responsible for the party could not hide their slight disappointment.
But let it be said: "Your work was worth it!" The guests were so satisfied that they did not hold back with their expressions of sympathy. And word of mouth will ensure that a lot more people will come next year (if they are still invited).
The Hoffest is not intended to remain a one-off event; an institutionalization is planned. Especially as Jean Frey does not always have big anniversary parties (Bilanz) or relaunch parties (Weltwoche) like last year. And if everything works out, sturgeon barman Bossi and his crew will certainly be back again. Once again, he proved to be a safe bet when it comes to good drinks. His classics and some new creations, with or without alcohol, contributed to the good mood of the guests. Anyone who missed this party has only themselves to blame.
Wonderful drink creations sweetened the evening.
Experience shows that no-show rates of 50 (!) percent and more are not uncommon in such dream weather. After work, people quickly head to the nearby garden pub for an aperitif and - due to excessive perspiration - remain glued to their chairs. A feeling of inertia sets in: "So you're still going to this event? Without me - let's eat right here and then we'll go straight to Kaufleuten," is probably the general tenor. A worrying attitude that is spreading. The fact that a lot of people put a lot of effort into each event is unfortunately forgotten.
This is what happened at the Jean Frey publishing house's big courtyard party. Only half of the 350 or so people who registered turned up. But this turned out to be a great advantage for those present. There were no long queues at the buffet or waiting times at the bar. The spacious lounge area, the cool sound and the summer drinks created such a relaxed atmosphere that no garden pub or swimming pool could have kept up. Nevertheless, some of those responsible for the party could not hide their slight disappointment.
But let it be said: "Your work was worth it!" The guests were so satisfied that they did not hold back with their expressions of sympathy. And word of mouth will ensure that a lot more people will come next year (if they are still invited).
The Hoffest is not intended to remain a one-off event; an institutionalization is planned. Especially as Jean Frey does not always have big anniversary parties (Bilanz) or relaunch parties (Weltwoche) like last year. And if everything works out, sturgeon barman Bossi and his crew will certainly be back again. Once again, he proved to be a safe bet when it comes to good drinks. His classics and some new creations, with or without alcohol, contributed to the good mood of the guests. Anyone who missed this party has only themselves to blame.
Wonderful drink creations sweetened the evening.
Beat Fritsch
was able to practise for the advertising festival in Cannes, which is taking place this week, at Jean Frey Verlag's courtyard party. Drinks under palm trees, a Havana, delicacies from the barbecue and the most beautiful weather - if that doesn't give you that summer feeling.
Where the communications, media and publishing industries meet for their events, we locate events on the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and occasional shortlist images can be found at www.werbewoche.ch
