Migros is there

Retail The largest Swiss advertising client is once again Migros, ahead of Coop.Coop and Migros remained the two largest advertising clients in Switzerland in the first five months - with Migros narrowly taking the lead. In contrast to the same period last year, both major distributors increased their advertising expenditure enormously. Migros placed 21.9 percent more advertising, as calculated by Media Focus. Coop increased its advertising spending by 13.1 percent, and part of this advertising money is certainly also responsible for the fact that Migros has "the best corporate image in Switzerland". This was the result of a representative survey in western and German-speaking Switzerland. The image study has been conducted by the market research institute IHA-GfK since 1983. In an advertisement on the subject of advertising expenditure, Migros explains its first place with the fact that it is "passionately committed to the quality of life of its customers". This includes quality products at reasonable prices, working and production conditions in Switzerland and abroad that are based on ecological and social standards, as well as the cultural percentage. In the IHA-GfK image barometer, Coop is ranked third, overtaken for the first time by Rivella, the "climber of the year", which is celebrating its 50th anniversary this year.
Andreas Panzeri