Swiss Poster expands

Poster research German outdoor advertisers are planning a pilot test in Krefeld.Although in Switzerland not even the first agglomeration has been fully surveyed with Swiss Poster Research (SPR), the new measurement method for poster usage, which works with satellite navigation, is already attracting German interest. The Arbeitsgemeinschaft Media-Analyse (Agma) in Frankfurt/Main, which conducts reach research for various media, plans to launch a six-week SPR pilot test in the Krefeld agglomeration in January. Agma has commissioned its subsidiary Media-Micro-Census GmbH with the test and at the same time ordered 25 SPR devices from the Input institute, as Felix Mende from the Input office in Zurich explained. Input developed the SPR together with outdoor advertisers Allgemeine Plakatgesellschaft and Clear Channel Plakanda and conducted a pilot test in Winterthur. A supplementary trial is nearing completion, and another for Zurich is currently in preparation. (mk)