Tagi waits with additional business
Publishers What more and more European newspaper publishers see as a way out of the industry structure crisis is not yet an issue in Switzerland.
Publishers What more and more European newspaper publishers see as a way out of the industry structure crisis is not yet an issue in Switzerland, nor is the Tages-Anzeiger following the business example of its German sales and advertising partner for the time being. The Süddeutsche Zeitung will already generate sales of around 30 million euros this year with its editorially accompanied book and CD series (see page 21).When asked, Tagi publishing director Maili Wolf cites three reasons for this reluctance: the Swiss market is too small for such a mass business, double the postage costs compared to Germany and other internal priorities. "We want to finish our homework first before opening new sites." On the part of the chief and
However, the cultural editorial team has "no fundamental reservations" about such activities, which is why, in principle, ancillary business areas can be cultivated at any time.
In any case, Tagi publishing director Maili Wolf only expects any additional business to boost her image and not sales or even circulation.
(oc)
However, the cultural editorial team has "no fundamental reservations" about such activities, which is why, in principle, ancillary business areas can be cultivated at any time.
In any case, Tagi publishing director Maili Wolf only expects any additional business to boost her image and not sales or even circulation.
(oc)
