Measure brands
Depending on the industry, the brand value of a publicly traded company—known in modern German as “brand equity”—can account for up to 70 percent of its market value today.
Depending on the industry, the brand equity of a listed company today can amount to up to 70 percent of its market value.> Cheridito's dissertation not only provides an overview of common brand evaluation methods, but also develops its own tried and tested approach.> Brand valuation. A conceptual and empirical study of Swiss public companies by Yves Cheridito. Haupt Verlag, Bern 2003. 340 pages, 68 francs.
