The interactive shop window
Technology Thanks to the Big Touchscreen, unimagined possibilities are opening up in the area of customer loyalty.
Technology Thanks to the Big Touchscreen, unimagined possibilities are opening up in the area of customer loyalty: a new technology makes it possible for the first time to use a touchscreen measuring up to 2.5 meters by 2.5 meters. Using a projector and a scanning device, this system can be used to project information onto a shop window or even mobile devices. Passers-by and customers can control 7 times 24 individual applications and benefit from services at the touch of a finger. The Big Touchscreen brand system can be installed quickly and easily in both fixed and mobile locations. "Thanks to its size and brightness, the screen has an excellent long-distance effect and attracts attention across the entire field of vision," says Jouni Epper from ACconcept in Zurich. The system can be tested at this agency for holistic corporate communication, where the new interactive medium has already proven itself as an ideal presentation device at the World Economic Forum in Davos in January. Other reference customers include Deutsche Bank, BMW and the University of Dortmund. The system is used wherever presentations need to be as attractive as possible. At the point of sale, the interactive medium has proved to be a popular way of attracting and retaining customers.
Deutsche Bank 24, for example, used the system in Munich as a case study. Theoretically, 27 million contacts per year are possible in the branch on Marienplatz. With the Big Touchscreen, the bank has achieved that, according to market research, its constantly updated information has been perceived approximately twice as intensively in many areas as with previous shop window methods.
As Internet-Expo 2004 showed, the mobile device will also have a promising future at trade fairs or in sales halls. A correspondingly multi-layered programming of the system also opens up new possibilities for exploiting potential in the areas of sponsoring and cross-promotion.
The Big Touchscreen is equipped with a projector with suspension and a projection screen. The vandal-proof scanning device with infrared modules works via a PC with a central module.
Big in Munich: 27 million contact opportunities per year.
Deutsche Bank 24, for example, used the system in Munich as a case study. Theoretically, 27 million contacts per year are possible in the branch on Marienplatz. With the Big Touchscreen, the bank has achieved that, according to market research, its constantly updated information has been perceived approximately twice as intensively in many areas as with previous shop window methods.
As Internet-Expo 2004 showed, the mobile device will also have a promising future at trade fairs or in sales halls. A correspondingly multi-layered programming of the system also opens up new possibilities for exploiting potential in the areas of sponsoring and cross-promotion.
The Big Touchscreen is equipped with a projector with suspension and a projection screen. The vandal-proof scanning device with infrared modules works via a PC with a central module.
Big in Munich: 27 million contact opportunities per year.
Sophisticated: How the Big Touchscreen works.
Andreas Panzeri
