Sharper and more tabloid

Blick To mark the definitive format change, Ringier's tabloid is starting with a selective redesign: from June 14, lead stories on the Blick front page will only begin with a title and a picture including a legend. If necessary, a lead will be added. That's it. The actual articles follow from page 2. The tear-off boxes that refer to the news, service and sport sections are also limited to a title with a page reference - no more small print. Even the beetle is banned from the front. Overall, the first Blick page in tabloid format is now lighter, airier and clearer (see page 15) and the images are generally given more space, not least for the sports section, which has a strong opening inside the magazine. Overall, the page composition and thus also the choice of topics must be based on new aspects. "The emphasis will certainly become even sharper," says Editor-in-Chief Werner De Schepper. "Blick will become even more tabloid," adds Bernhard Weissberg, Head of Newspapers at Ringier.
The newspaper will remain divided into three sections, with the middle section undergoing a "massive expansion" according to De Schepper: It now contains a daily music page, a daily click view on consumer electronics, computers, Internet and mobile, then also sections on various lifestyle topics.
The new Blick layout does not represent a break with the past, the adaptation is being carried out gently and in-house at Ringier, the basis remains recognizable: the design that Kurt Schwerzmann created a year ago. The new look will be accompanied by an advertising campaign from the GGK agency.
Markus Knöpfli