Wide open doors for PubliGroupe
Marketing: For PubliGroupe, the acquisition of Cinecom was the first step. The second is coming up.
Marketing For PubliGroupe, the Cinecom takeover was a first step. With the takeover of Cinecom, PubliGroupe now also has a foothold - albeit a small one - in TV marketing. The lease of Sat 1 Schweiz brings it net sales of around CHF 35 million per year - around one sixth of the volume that flows into private electronic media in Switzerland each year. This is not much for a company that plays first fiddle in the print sector. The big feel-out begins
Consequently, PubliGroup CEO Hanspeter Rohner described the Cinecom purchase as the "first step towards marketing electronic media". And Stefan Staub, Rohner's electronic media project manager, added tellingly to Werbewoche that he hoped "to be able to take the second step this year - whatever that looks like."
It would be possible, for example, to join another TV or radio marketer. A Werbewoche survey shows the following picture: At Cover Media, co-owner Nicole Willinger doesn't want to know anything about exploratory talks with P, similar to Paul Riesen, spokesperson at cross-media company Goldbach Media. "Of course we see each other again and again," is all he says. He denies earlier reports that Goldbach was also considering a stake in P for its own restructuring. "No concrete negotiations have taken place regarding an investment or participation as a financing partner," says Riesen. Stefan Staub, on the other hand, reports that such talks - without him at the time - "ended around two years ago". Be that as it may, according to Riesen, the P at Goldbach would meet with closed doors today. They are well on the way to being able to put Goldbach Media on its feet themselves, he says.
Also a question of price
Spot Promotion and Radiotele, on the other hand, confirm "loose, non-binding" contacts with P. According to Radiotele owner Bruno Oetterli, he has already sat down with Rohner. However, both Oetterli and Spot Promotion boss Hansruedi Koelliker state that they have not heard from P for months. Nevertheless, their doors remain open. "I'm not completely ruling out a cooperation or a joint venture, ultimately it's a matter of discussion and the question of price," says Koelliker.
Oetterli doesn't want to simply wave goodbye either. Is it because the 58-year-old is thinking about a succession plan? "No," he laughs, "I feel too young for that. And the business is running." However, he would consider a cooperation "if it makes sense for the radio genre." This might be the case with P for two reasons: Firstly, because it could put together print-radio-TV packages, from which radio would also benefit. Secondly, because the powerful P would probably bring some stability to the "currently highly distorted" radio market. "A marketer that is active in the market with the professionalism of P and works cleanly would be good for the radio genre," says Oetterli.
See also pages 5 and 24.
Markus Knöpfli
Consequently, PubliGroup CEO Hanspeter Rohner described the Cinecom purchase as the "first step towards marketing electronic media". And Stefan Staub, Rohner's electronic media project manager, added tellingly to Werbewoche that he hoped "to be able to take the second step this year - whatever that looks like."
It would be possible, for example, to join another TV or radio marketer. A Werbewoche survey shows the following picture: At Cover Media, co-owner Nicole Willinger doesn't want to know anything about exploratory talks with P, similar to Paul Riesen, spokesperson at cross-media company Goldbach Media. "Of course we see each other again and again," is all he says. He denies earlier reports that Goldbach was also considering a stake in P for its own restructuring. "No concrete negotiations have taken place regarding an investment or participation as a financing partner," says Riesen. Stefan Staub, on the other hand, reports that such talks - without him at the time - "ended around two years ago". Be that as it may, according to Riesen, the P at Goldbach would meet with closed doors today. They are well on the way to being able to put Goldbach Media on its feet themselves, he says.
Also a question of price
Spot Promotion and Radiotele, on the other hand, confirm "loose, non-binding" contacts with P. According to Radiotele owner Bruno Oetterli, he has already sat down with Rohner. However, both Oetterli and Spot Promotion boss Hansruedi Koelliker state that they have not heard from P for months. Nevertheless, their doors remain open. "I'm not completely ruling out a cooperation or a joint venture, ultimately it's a matter of discussion and the question of price," says Koelliker.
Oetterli doesn't want to simply wave goodbye either. Is it because the 58-year-old is thinking about a succession plan? "No," he laughs, "I feel too young for that. And the business is running." However, he would consider a cooperation "if it makes sense for the radio genre." This might be the case with P for two reasons: Firstly, because it could put together print-radio-TV packages, from which radio would also benefit. Secondly, because the powerful P would probably bring some stability to the "currently highly distorted" radio market. "A marketer that is active in the market with the professionalism of P and works cleanly would be good for the radio genre," says Oetterli.
See also pages 5 and 24.
Markus Knöpfli
