WoZ on a collection tour

Press The WochenZeitung (WoZ) is making a virtue of its need: it is serializing its "dramatic financial predicament" under the title "Give us money!" Last week the call for help, this Wednesday the glimmer of hope. For the next issue, the WoZ finally promises the bare figures on the shortfall. Speaking of figures: The call for help has already paid off. Readers have already paid in 28,000 francs in donations. In addition to the public, the WoZ is also hoping for support from major advertisers. After all, they are not the ones who have plunged the newspaper into crisis. In addition to high relaunch costs, the decline in the traditional classifieds and small ads business is to blame.
In 2004, large advertisers brought the WoZ income of 130000 francs, 40000 less than in the previous year, when Migros ran the largest commercial campaign in the history of the WoZ. However, it is also 50,000 more than in 2002, when the opinion paper made its first major effort to attract large advertisers. The number of companies advertising in the WoZ was higher in 2004 than ever before.
(sm)